Contact Us

Free Class Preview: Clicks, Likes, and Insights – Mapping Audience Data for Success

Date

Feb 27 2025

Time

8:00 am - 8:40 am
Category

Join our Honours Bachelor of Business Administration (HBBA) demo class to explore tools and techniques for successful digital campaigns!

Ever wondered how top brands understand what their audience wants before they even ask? Step into the world of social media and audience research with our free class preview on the topic: “Clicks, Likes, and Insights: Mapping Audience Data for Success.”

This exclusive session, inspired by one of our core marketing courses in the HBBA program offers a unique opportunity to explore the tools and techniques that drive successful digital campaigns.


Get a sneak peek of:

  • How social media platforms act as a goldmine for real-time audience insights
  • Key metrics like reach, engagement, and sentiment – and why they matter
  • The power of competitor analysis tools to uncover market trends and gain strategic insights

Interactive hands-on activity

Put theory into action! Take part in a guided competitor analysis exercise and explore how tools can simplify market research. Walk away with practical skills and insights into how brands assess competitors to refine their strategies and stay ahead in the industry.


Discover the bigger picture

This free class is part of our HBBA program – a 120-credit degree designed to equip you with the cutting-edge skills and global mindset needed to succeed in today’s hyper-connected digital economy. You have the option of completing the general program or refine your learning through one of two high-impact majors.

HBBA General – Gain a thorough understanding of analytics, strategies, and digital toolsets without having to focus on one particular area. You’ll develop a broad understanding of the challenges and opportunities impacting all facets of modern businesses. Core courses include International Business, Strategic Management, and Big Data.

Digital Economy – Master the art of leveraging web analytics and SEO to measure website performance and enhance market research, while exploring the influence of consumer behaviour on global marketing strategies. Culminate your learning with a Capstone Project, designing and presenting a digital business plan to launch into the digital economy with confidence.

Digital Marketing – Dive into social media and audience research to master strategic tools and insights. Build expertise in brand management by aligning branding and customer relationship strategies with organizational goals. Bring it all together with a Capstone Project, designing and presenting a comprehensive digital marketing plan for a real-world business concept.

With a focus on real-world application and global insights, this program prepares you for the challenges and opportunities of a rapidly evolving market.


Why attend?

This is more than just a lecture – it’s your chance to:

  • Experience a live class led by our industry expert faculty
  • Gain valuable insights into audience research and its role in digital marketing
  • Get a sneak peek into one of the core subjects for aspiring digital marketing specialists
  • Explore how the HBBA can accelerate your career

Who should attend?

This session is perfect for:

  • Aspiring business students looking to build knowledge and skills for a thriving career in digital marketing
  • Students interested in data-driven strategies

What to expect?

This 30-minute interactive session will introduce you to the exciting world of social media and audience research, providing actionable insights and hands-on learning.

Stay tuned after the lecture for a live Q&A session, where you can ask questions about the class, the program, or careers in digital marketing. This is your chance to connect with our expert instructors and gain deeper insights into the HBBA program.

Spots are limited, so don’t wait!
Reserve your seat today and take the first step toward mastering the art of audience research.

Shape your future in digital marketing!