Honours Bachelor of Business Administration

This course explores developing a digital mindset in a rapidly changing world. Students examine behaviours, attitudes, and key characteristics necessary for navigating the digital economy. They identify required digital fluency skills, learn to foster this mindset in themselves and others, and understand the importance of continuous learning, curiosity, and innovation.

Business is one of the fundamental units of society. This course studies business management and operations, emphasizing digital technology's impact. Students explore how innovations transform traditional business models, examining core functions like production, marketing, HR, accounting, and finance within a Canadian context, including law and ethics. Key concepts include e-commerce and emerging technologies.

This course introduces fundamental microeconomic principles, concepts, tools, and real-world applications. Students explore consumer and firm decision-making, market functions, and government intervention. Key concepts include elasticity, utility, pricing, competition, costs, and externalities, applied to evolving digital environments. Students will interpret current events using microeconomic theories.

This course equips students with communication skills, including audience analysis, content creation, medium selection, and visual integration. Students learn research integration, persuasion strategies, and proficiency in electronic communication methods and digital tools for effective team collaboration.

Accounting is central to business operations. Students will explore the full accounting cycle, accrual accounting and the interpretation of financial statements. Using the Canadian Generally Accepted Accounting Principles (GAAP), students will learn to prepare cash flow statements and interpret financial statements.

This course examines how digital technologies are changing marketing. Students learn the why and how of digital marketing and sales, multi-channel selling, and online marketing. They study traditional and online marketing, customer behaviour, market research, product analysis, distribution, pricing, and promotion.

Students examine macroeconomic concepts: circular flow of income and product; national income; equilibrium level of domestic income; fiscal policy; money and banking; international trade; inflation and unemployment. Students will explore how governments apply monetary and fiscal policies to stabilize the economy and achieve economic goals.

Students will learn statistical concepts, methods and procedures used in business, including descriptive statistics--graphics and numerical presentations, data analysis, data generation, probability theory, sampling, estimation, hypothesis testing and linear regression. Students will use statistical software applications throughout the course.

Students will examine the concepts of financial techniques necessary to assist the organization obtain capital and manage it effectively. Models of evaluating various returns will be based on accounting inputs. Students will develop decision-making skills in relation to the cost and availability of funds and maximizing economic returns. Fintech and cryptocurrencies will also be examined.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

Key management functions take place through computer-assisted processes. Understanding how computers operate in the workplace and integrate with organizational strategy and human limitations is an essential managerial knowledge set. Students will learn the range of computer-based process tools and their appropriate work applications, as well as cloud technologies, issues in cyber security, and developing trends within the ICT sector.

Students will gain a practical overview of project management that will provide them with the essential skills, tools, terminology, and models to deliver projects on time and within parameters. Students will work through a complete project life cycle, applying the five project management process groups: Initiating; Planning; Executing; Monitoring and Controlling; and, Closing.

This course explores the transformative impact of digital technologies on business and society. Students examine the digital economy's foundations, including information and communication technology. They study digital economic theories, the influence of the internet, mobile communications, social media, and cryptocurrencies on e-business, and analyze successful digital economy strategies through case studies.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

Canadian business professionals need global business acumen in today's digital world. This course provides a broad understanding of the global marketplace and international business essentials. Students learn international business principles, practices, and influencing factors, examining trade blocs, patterns, rules, treaties, and foreign exchange. Case studies explore cultural, economic, legal, and ethical impacts.

This course explores Big Data, its importance, and sources. Students learn terminology, core concepts, related technologies, data ownership, and the analysis process. Through case studies, they examine how Big Data analysis identifies problems and generates solutions, evaluating its challenges and benefits across sectors, including the role of AI and Machine Learning.

This course examines how to transform resources into products and services, emphasizing quality and productivity. Students study supply chain and logistics design, planning, execution, and control, focusing on system-wide integration of efficient processes. They explore current and emerging technologies supporting supply chain and operations management in the digital economy.

In this course, students will examine and apply organizational behaviour theories and concepts and will gain insight into the behaviours of individuals, groups, teams and organizations. Students will analyze case studies dealing with organizational behaviours and interactions in the contemporary workplace and recommend solutions or actions that support the organization’s goals.

This course examines business ethics, values, and ethical management practices. Students apply ethical reasoning to various business contexts, analyzing ethical decision-making regarding stakeholders and sustainability. They investigate Corporate Social Responsibility, global and multicultural business ethics, and frameworks for ethical decision-making in digital environments.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

This course examines managerial decision-making within organizational strategy. Students study concepts, theories, tools, and strategies for individual, group, and organizational decisions. Through case studies, they learn to define problems, gather information, generate solutions, and implement aligned courses of action.

Businesses operate within legal contexts. This course examines law's essential role in business decisions, facilitating transactions, and creating competitive advantage. Students analyze contracts, torts, environmental, property, employment, sales, import/export, financing, and insurance law, plus various business organization forms.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

Human resources is a strategic business function. This course examines the relationship between effective HR management, employee satisfaction, and business strategy. Students explore HR functional areas, including job analysis, recruitment, training, compensation, performance management, health and safety, and employee relations. They develop self-management and collaboration skills for managing a distributed workforce.

Businesses operate within legal contexts. This course examines law's essential role in business decisions, facilitating transactions, and creating competitive advantage. Students analyze contracts, torts, environmental, property, employment, sales, import/export, financing, and insurance law, plus various business organization forms.

Billions of connected devices create challenges and benefits for global society and business. This course examines the evolving connected world's impact, including issues with innovative applications, privacy, security, and the future role of humans in a world where "things" become increasingly independent.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

This course explores strategic social media use, examining current platforms and their pros and cons. Students learn to identify associated risks and challenges. They study market research and audience research methodologies, including social media's role and various research tools. Through projects, students design social media strategies, including necessary documentation, protocols, community, and privacy guidelines.

Businesses operate within legal contexts. This course examines law's essential role in business decisions, facilitating transactions, and creating competitive advantage. Students analyze contracts, torts, environmental, property, employment, sales, import/export, financing, and insurance law, plus various business organization forms.

This course studies consumer behaviour theory and its marketing applications. Students learn how consumer behaviours influence marketers and vice-versa, examining individual, social, and cultural influences on global consumer behaviour. They explore consumer behaviour frameworks, tools, procedures, and related ethical and social responsibility issues.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

This course explores entrepreneurial thinking and innovation management. Students examine necessary business and personal skills, plus the challenges and benefits of entrepreneurship. They identify innovation models and processes for new venture opportunities. Through case studies and projects, students develop skills to plan, launch, and operate a successful business.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

This course explores entrepreneurial thinking and innovation management. Students examine necessary business and personal skills, plus the challenges and benefits of entrepreneurship. They identify innovation models and processes for new venture opportunities. Through case studies and projects, students develop skills to plan, launch, and operate a successful business.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

This course teaches digital marketing concepts, tools, and principles for developing strategies. Students examine UX principles and user-centric web experiences. They compare web-based channels, survey digital marketing tools, and focus on emerging trends. Students learn the digital marketing strategy design process, from research and design to creation and testing.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

Human resources is a strategic business function. This course examines the relationship between effective HR management, employee satisfaction, and business strategy. Students explore HR functional areas, including job analysis, recruitment, training, compensation, performance management, health and safety, and employee relations. They develop self-management and collaboration skills for managing a distributed workforce.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

This course explores blockchain technology's evolution and its impact on the digital economy. Students investigate cryptocurrencies and their role in global blockchain business transactions. Cybersecurity issues within this virtual environment are addressed, providing insights into the challenges and benefits of the future of digital commerce.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

In this course, students will study Web analytics technology and how businesses and organizations may use the technology to measure website traffic, enhance business presence, and conduct market research. Students will analyze both conceptual and scenario-based situations, through which they will gain insights to the practical application of analytics and Search Engine Optimization (SEO) to support digital business and marketing strategies.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

This course examines organizational governance and strategy, including business and corporate strategy development, formulation, and implementation. Students explore strategic tools and decision-making for effective performance management. Through case studies and industry analysis, they develop concrete organizational transformation plans.

This course explores blockchain technology's evolution and its impact on the digital economy. Students investigate cryptocurrencies and their role in global blockchain business transactions. Cybersecurity issues within this virtual environment are addressed, providing insights into the challenges and benefits of the future of digital commerce.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

This course examines organizational governance and strategy, including business and corporate strategy development, formulation, and implementation. Students explore strategic tools and decision-making for effective performance management. Through case studies and industry analysis, they develop concrete organizational transformation plans.

This course develops intercultural skills and perspectives for managing and working in a changing global business environment. Students examine their own cultural impact, identify cultural synergies and differences, and analyze societal culture's influence on cross-cultural teams, communication, negotiation, leadership, and corporate social responsibility through case studies.

This course studies consumer behaviour theory and its marketing applications. Students learn how consumer behaviours influence marketers and vice-versa, examining individual, social, and cultural influences on global consumer behaviour. They explore consumer behaviour frameworks, tools, procedures, and related ethical and social responsibility issues.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

This course examines organizational governance and strategy, including business and corporate strategy development, formulation, and implementation. Students explore strategic tools and decision-making for effective performance management. Through case studies and industry analysis, they develop concrete organizational transformation plans.

This course focuses on strategic digital marketing planning and campaign execution. Students explore strategic analysis, e-commerce, CRM, analytics, and online PR. Through projects, they analyze websites and campaigns, connecting design, strategy, accessibility, operations, and maintenance for effective B2C and B2B digital marketing. Students analyze customer behaviour, segmentation, and positioning to design a digital marketing plan.

Human resources is a strategic business function. This course examines the relationship between effective HR management, employee satisfaction, and business strategy. Students explore HR functional areas, including job analysis, recruitment, training, compensation, performance management, health and safety, and employee relations. They develop self-management and collaboration skills for managing a distributed workforce.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

Digital business increases potential threats, making risk management critical. This course studies the risk management process, including risk identification, analysis, and mitigation. Students explore hazard, operational, financial, and strategic risks, covering risk management frameworks, techniques, standards, and guidelines.

This course differentiates leadership and management, examining effective business leadership models. Students compare effective and ineffective leadership to identify styles and strengths, analyzing their own leadership qualities. They apply leadership theories and practices in scenarios, utilizing planning strategies to achieve common goals and develop effective teams. Best practices for new supervisory roles are also covered.

This course examines applied research methodologies, including topic selection, literature reviews, and research design. Students apply data gathering and analysis tools, including techniques for data access. They explore research ethics, sampling, writing, and presentation. Collaborative projects develop team-based skills using structured processes and tools.

Digital business increases potential threats, making risk management critical. This course studies the risk management process, including risk identification, analysis, and mitigation. Students explore hazard, operational, financial, and strategic risks, covering risk management frameworks, techniques, standards, and guidelines.

In this course, students will study Web analytics technology and how businesses and organizations may use the technology to measure website traffic, enhance business presence, and conduct market research. Students will analyze both conceptual and scenario-based situations, through which they will gain insights to the practical application of analytics and Search Engine Optimization (SEO) to support digital business and marketing strategies.

This course examines applied research methodologies, including topic selection, literature reviews, and research design. Students apply data gathering and analysis tools, including techniques for data access. They explore research ethics, sampling, writing, and presentation. Collaborative projects develop team-based skills using structured processes and tools.

Digital business increases potential threats, making risk management critical. This course studies the risk management process, including risk identification, analysis, and mitigation. Students explore hazard, operational, financial, and strategic risks, covering risk management frameworks, techniques, standards, and guidelines.

This course explores the synergies between brand and customer relationship management (CRM). Students learn how successful brand management increases customer loyalty, sales, and profits. They study aligning branding and CRM strategies with organizational goals, examining the competitive digital marketplace and how these strategies underpin successful digital marketing. Case studies highlight best practices.

This course examines applied research methodologies, including topic selection, literature reviews, and research design. Students apply data gathering and analysis tools, including techniques for data access. They explore research ethics, sampling, writing, and presentation. Collaborative projects develop team-based skills using structured processes and tools.

This capstone course allows students to apply program knowledge to a real-world business situation. They design and present a digital business plan, defining vision, goals, and strategies for the dynamic digital marketplace. Students conduct market research, design a viable strategy with an implementation plan, and utilize project management, teamwork, and presentation skills.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

This capstone course allows students to apply program knowledge to a real-world business situation. They design and present a digital business plan, defining vision, goals, and strategies for the dynamic digital marketplace. Students conduct market research, design a viable strategy with an implementation plan, and utilize project management, teamwork, and presentation skills.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.

This capstone course allows students to apply program knowledge to a real-world business situation. They design and present a digital business plan, defining vision, goals, and strategies for the dynamic digital marketplace. Students conduct market research, design a viable strategy with an implementation plan, and utilize project management, teamwork, and presentation skills.

Choose one course from breadth electives, based on availability. See Academic Calendar for full list of electives.

Choose one course from core electives, based on availability. See Academic Calendar for full list of electives.