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Director, Domestic Student Recruitment

Job Title: Director, Domestic Student Recruitment

Location: University of Niagara Falls ON Onsite

About the University of Niagara Falls Canada

Innovation Flows Here.

Officially opening its doors in 2024, the University of Niagara Falls Canada (UNFC) is an innovative and digitally oriented institution that prepares graduates for leadership in the digital world. We believe in delivering programs that provide a direct pathway to meaningful careers in high-demand industries. We are currently offering both undergraduate and graduate programs of Honours Bachelor of Business Administration, Honours Bachelor of Science-Biomedical Sciences, Master of Arts in Digital Media and Global Communications, Master of Data Analytics and a Master of Management. UNF is part of the Global University Systems Canada group of institutions and Global University Systems, an international network of higher education institutions.

Our location

Our campus is located in historic downtown Niagara Falls. Beyond being Canada’s #1 travel destination, Niagara Falls is a small vibrant city that offers up a slice of metropolitan living at a different pace. From world-class dining and entertainment options to luxury shopping and cultural experiences. Our location offers the amenities of a large urban centre within a comfortable, livable community.

Position Overview:

We are seeking a highly motivated and experienced individual to join our team as the Director of Domestic Student Recruitment. In this leadership role, you will be responsible for overseeing and executing the recruitment strategies and activities aimed at attracting domestic students to our educational institution. This role involves strategic planning, team leadership, relationship building, data analysis, and collaboration with various stakeholders to achieve enrollment goals. You will work collaboratively with various stakeholders to achieve enrollment targets while maintaining a strong focus on diversity, equity, and inclusion.

This role will report directly to the Vice President, Direct Student Recruitment will work collaboratively to strategize the domestic student recruitment.

The successful individual must be flexible to work evenings, weekends, and travel for recruitment events.


  • Develop and implement recruitment strategies. Analyze market trends and oversee outreach programs to attract diverse students. Lead and mentor the recruitment team, setting performance targets and fostering a collaborative environment.
  • Build and maintain relationships with high school counsellors, community organizations, and stakeholders. Represent the institution at events and develop strategic partnerships. Plan and execute recruitment events, coordinating logistics and innovating outreach programs.
  • Oversee the domestic application process, collaborating with admissions to review applications and streamline procedures. Track recruitment activities, generate reports, and make data-driven improvements.
  • Collaborate with departments for a coordinated recruitment approach and communicate updates to stakeholders. Stay informed on recruitment trends, attend professional development events, and share best practices.
  • Portray a positive university image, provide advisory services, and train high school counsellors. Guide students through the application process and match them with university offerings. Manage relationships with community partners and ensure clear communication.
  • Research industry trends and provide market feedback. Collect data on target markets and provide management with analyses. Ensure team compliance with university policies and report non-compliance.
  • Represent recruitment in strategic meetings, lead special projects, and foster a culture of continuous improvement and innovation.

The successful candidate will have the following education and experience:

  • Bachelor’s degree in business administration or a related field required; MBA preferred.
  • Minimum of eight years of experience in admissions, student recruitment, enrollment management, or systems development.
  • Knowledge of domestic student recruitment strategies, market trends, and best practices in higher education.
  • Good knowledge of the Canadian education system, especially tertiary education, with desired contacts in the local community and with high school counsellors.
  • Familiarity with data management systems and tools for tracking recruitment activities and analyzing data.
  • Strong leadership and team management skills, with a proven ability to motivate and inspire teams.
  • Excellent interpersonal and communication skills for building relationships with stakeholders.
  • Proficient in strategic planning, forecasting, budgeting, problem-solving, conflict resolution, and analytical reasoning.
  • Commitment to diversity, equity, and inclusion in recruitment efforts.
  • Exceptional organizational and project management skills, capable of prioritizing multiple tasks and deadlines. Proficient in enterprise systems (e.g., Salesforce, SYS), databases, spreadsheets, presentations, and word processing applications.
  • Takes a consultative sales approach, aiming for ‘win-win' outcomes benefiting the company, students, and stakeholders.

What we offer

  • Competitive base salary
  • 3 weeks of vacation
  • Extensive paid time off, including annual birthday leave plus 2 paid volunteer days to support your community
  • Extended Health and Dental coverage, Emergency Medical Travel assistance
  • Employee Family Assistance Program (EFAP)
  • A generous annual Wellness Spending Account (WSA)And more!

Application process

Interested candidates are invited to submit a cover letter and resume via LinkedIn or to

All documents must be submitted in electronic format (a single PDF document is preferred) Note: file maximum of 5MB per attached upload.

Diversity, inclusion and equity

The University of Niagara Falls Canada (UNF) is strongly committed to equity, diversity, and inclusivity within its community and especially invites applications from all qualified candidates. Racialized persons / persons of color, women, Indigenous / Aboriginal People of North America, persons with disabilities, 2SLGBTQI+ persons, and others who may contribute to the further diversification of ideas are encouraged to apply.

We recognize that applicants may have had obligations outside of work that have negatively impacted their record of achievements (e.g., parental, elder care, and/or medical). You are not required to disclose these obligations in the hiring process. If you choose to do so, UNF will ensure that these obligations do not negatively impact the assessment of your qualifications for the position.

All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.

We will accommodate the needs of the applicants and the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the selection process, please advise to ensure your accessibility needs are accommodated through this process. Information received relating to accommodation measures will be addressed confidentially.

We appreciate all applications received; however, only candidates selected for an interview will be contacted.

We are situated on the traditional territory of the Haudenosaunee, Hatiwendaronk and Anishinaabe peoples. We also acknowledge the many other First Nations, Métis, and Inuit peoples who call this region home.

We commit to building relationships based on respect, reciprocity, and reconciliation as we work, learn, and gather on this land. Furthermore, we acknowledge that the Niagara Region is situated on treaty land, and we stand with all Indigenous peoples, past and present, in promoting the wise stewardship of the lands on which we live.

Learn more about the University of Niagara Falls Canada at our website .