Graduate
Master of Arts
in Digital Media
and Global
Communications
Use your voice
The global media landscape is rapidly evolving and the need to communicate clearly is more important than ever. With a Master of Arts in Digital Media and Global Communications, you will learn to use your voice to direct global conversations and tell stories that resonate deeply with your intended audience.
Start dates
Fall (Oct)
Winter (Jan)
Spring (April)
Summer (July)
Program length
18 months
Delivery
On-campus
Online*
Hybrid*
*based on program availability
Quick find
Quick find
Talk to a Student Advisor
Career highlights
As the world becomes more digitally connected, it’s important to have communication skills that transcend boundaries in a thoughtful, clever way. This MA will allow you to effortlessly navigate a variety of industries as a thought leader in the digital media world.
Marketing
Public Relations
eSports
Gaming
Course highlights
Core courses
Intercultural Communications
An introduction to contemporary and classic theories of intercultural communication. Knowing how to navigate cultural differences is an increasingly valuable skill in modern workplaces and an increasingly globalized world.
Digital Storytelling and Brands
Digital Storytelling takes the traditional craft and attributes of telling stories and merges them with new techniques to create diverse digital media that resonates with various audiences through different medium.
Digital Media and Entrepreneurship
Designed for those who are, or those who want to be, actively starting a new venture involving digital media technologies, this course focuses on developing digital business models that maintain revenue streams, build value, engage with consumers and aim to grow by accessing global markets.
Other courses
Technology and design, digital visualization, data analytics, design thinking and digital media, interactive communications, tools of digital media, international advertising
Capstone project
Students will organize and present a digital media strategy and plan that will double as a portfolio of work, showcasing the skills, knowledge and abilities needed for a successful digital media and global communications career.
Faculty spotlight
Raquel Victoria Benitez Rojas
PhD, MA, MBA, CMP
Associate Dean, Master of Arts in Digital Media and Global Communications
Raquel Victoria Benitez Rojas is the Associate Dean for the Master of Arts in Digital Media and Global Communications program. An award-winning media executive with a PhD in Cinematography, Broadcasting, and Communication, she has a strong background in children and family entertainment and has worked in various academic and professional roles globally. Raquel holds a master’s in business administration and a certificate in entertainment law.
Admission
Academic information
Applicants must meet the following minimum conditions for admission:
Bachelor’s Degree – Completion of a recognized undergraduate degree equivalent to the four-year honours degree standard identified in the Ontario Qualifications Framework, in an appropriate specialization, or relevant bridging studies, with CGPA of 3.0 (on 4.33 scale) or better.
Document checklist
Applicants must submit:
- A completed application form
- Official transcripts from all post- secondary institutions attended
- Official documentation confirming professional designations, where applicable
- Proof of English language proficiency, if applicable
International information
Applicants who completed undergraduate studies outside Canada must also submit:
- Certified translations of any documents not in English
- Documentation confirming award of their previous degree(s), if not already indicated on official transcripts
- A credential evaluation from a recognized service, if required by the registrar
Tuition information
Choosing to pursue a university education is a big commitment that impacts every aspect of your life – including your finances. Our fees are determined by the total cost of individual credits per academic year. All fees are listed in Canadian dollars and these rates are subject to change.
Scholarships and awards
The Office of the Registrar had dedicated more than $15 million in scholarships, awards and financial support to students in 2025. Entrance Awards are for newly admitted international and domestic students, while Academic Scholarships are for those entering the second term of their program.
Financial aid options
UNF has partnered with organizations to help newly admitted domestic students finance their education.
$17,505
Domestic tuition
$39,375
International tuition
$15 Million
Scholarship & awards
Hear from our student
Career outlooks
The way the world communicates is constantly evolving, especially in the digital realm. Understanding how and where people access information is important for those who are trying to communicate important messages, whether it be for advertising, news, or governmental purposes.
According to Canada’s Job Bank, new job openings for professional occupations in advertising, marketing, and public relations is expected to total 73,700 between 2022 and 2031, while the number of anticipated new job seekers for these roles will only be 67,200. This is a growing field with plenty of opportunity.
Career path and salary
- Digital marketing strategist - $82,500
- Public relations manager - $91,650
- Social media producer - $87,750
- Intercultural communications specialist - $80,010
- Director of marketing and communications - $104,000
*Source, Talent.com
Master of Arts Digital Media and Global Communications FAQs
Will I gain practical experience?
There are several opportunities for you to gain practical experience through this program, including internships, work-integrated learning opportunities and capstone research projects. Attend one of our graduate program webinars to learn more directly from faculty members. Visit our events page to find the date for our next webinar.
Do I need to take the GRE?
We do not use standardized testing as part of the admission process for our graduate degrees. We look at your academic record from your undergraduate studies during the application process. See our admissions page for more information about our requirements.
Why choose UNF?
UNF is Canada’s newest university, located in downtown Niagara Falls. Offering innovative and relevant programs at the undergraduate and graduate level, our educational model focuses on helping you build a foundation of skills, knowledge, and real-world experience so you can compete in a digital world.
This technology-centred approach puts you, the student, first. You will learn from industry leaders and highly experienced faculty, gain experience through work-integrated learning components, and build a solid foundation that sets you on the right path for success in your career.
Innovation Flows Here.
Contact your Student Advisor
Schedule an appointment with your dedicated Student Advisor at a time that's convenient for you to receive more information about:
- UNF programs
- Available scholarships
- The application process
This institution has been granted a consent by the Minister of Colleges and Universities to offer this program for a five-year term starting October 14, 2022. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.)